Pubished independently by TIGHT LOOP PRODUCTIONS (PTY) LTD, The Complete Fly Fisherman magazine (TCFF) is South Africa's premier fly fishing magazine which is sold by subscription (both digital and hard copy) across the globe, as well as in Southern Africa through the newsagent system.

MARKET LEADER
For more than three decades, TCFF has set the benchmark for fly fishing media in South Africa. Celebrating its 33rd anniversary in 2026, it remains the trusted voice and go-to brand for passionate, discerning fly anglers who demand quality, authenticity and inspiration.

From its inception, TCFF raised the bar in every aspect of publishing – from world-class photography and premium design to credible editorial content and technical expertise. The result is a publication that has earned widespread recognition both locally and internationally, with a reputation for excellence that remains unmatched in South Africa’s fishing and outdoor lifestyle sector. TCFF’s commitment to quality has been recognised with five prestigious Sappi/PICA Consumer Magazine Awards for Publishing and Journalistic Excellence in the Sports and Hobbies categories, along with an AdVantage AdMag Award for Consumer Publishing Excellence.

But TCFF is more than just a magazine – it is a lifestyle brand and a trusted companion to a highly engaged community of outdoor enthusiasts. Every issue delivers a rich mix of inspiration, education and adventure, covering everything from remote local and international destinations to fly-tying, entomology, cutting-edge tackle and material developments, boat and gear reviews, books, techniques, conservation, and expert how-to features.

Whether it’s the thrill of discovering a hidden stream, mastering a new casting technique, or planning the next bucket-list adventure, TCFF connects readers to the very best the fly fishing world has to offer. While rooted firmly in fly fishing, the magazine also speaks to a broader audience who share a deep appreciation for wild places, adventure, travel and the outdoor lifestyle.

OUR VISION
At The Complete Fly Fisherman, our passion extends far beyond the fish. We believe fly fishing is deeply connected to the preservation of South Africa’s natural heritage, and we proudly stand alongside a community that values conservation, sustainability and responsible enjoyment of the outdoors. Our vision is to inspire people to reconnect with nature in a fast-moving modern world that too often pulls us away from what truly matters. Fly fishing offers something increasingly rare – the chance to slow down, breathe deeply, explore wild places and restore balance in everyday life.

For many, fly fishing is not simply a sport, but a lifelong journey and an outdoor adventure where the experience matters far more than the catch itself. It is about rivers, mountains, friendships, travel, learning and the stories created along the way. This unique lifestyle continues to attract people of all ages and backgrounds, often becoming a shared passion enjoyed across generations and by entire families. Through TCFF, we aim to celebrate and grow this vibrant community while promoting a lasting appreciation for the waters, landscapes and wildlife that make it all possible.
HOOKED ON BOOKS

The Complete Fly Fisherman's curated collection of new, collectible and preloved angling books.
Here great angling books find their next home.

Every fly fisher has two essential pieces of tackle:
A fly rod... and a good library.

We believe that a fly fisher's education doesn't end when the rod is put away. It continues beside the fire, at the tying bench and in the pages of a well-loved book.

Our shelves are home to far more than instruction manuals. Here you'll discover classic and modern fly fishing literature, rare and collectible angling books, natural history, exploration, conservation, rivers, oceans, travel, adventure and the remarkable stories that have shaped generations of anglers.

Some books teach us how to cast. Some teach us how to tie better flies. Others remind us why we fish in the first place. Whether you're searching for a scarce Victorian classic, a long out-of-print fly-tying title, an inspiring river memoir or simply your next great read, every book has been carefully selected because we believe it deserves another life in the hands of someone who will appreciate it.

Every book on these shelves has been chosen because we'd happily keep it ourselves.

Books are forever. And every book deserves another chapter. We believe every good book deserves a good home. Some arrive from private libraries. Others are discovered in dusty second-hand bookshops, rescued from bargain bins or saved from the very edge of being discarded forever. Each one has a story.

Our privilege is to discover it, tell it, and place that book into the hands of someone who will treasure it once again. It is where forgotten books meet people who didn't know they were looking for them.

Because books, like rivers, are meant to keep flowing. 



  • 67 Elias Motsoaledi Street, South Africa
  • Postnet Suite 122, Private Bag X0001, Ifafi, 0260, South Africa